Harmon Brothers
Harmon Brothers
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CHOOSE YOUR LEARNING TRACK:
Easy Ads That Sell Image
Beginner-level:
Learn to make bite-sized content that you can create in a day or two— and start driving sales immediately.
Write and Run Facebook Video Ads Image
Intermediate-level:
Learn the sales structure of long form ads + strategy and mechanics of how to run them on Facebook.
A-Z SUper Bundle Sale
Advanced-level:
Add in the comedy, characters, world building, and film style of the Harmon Brothers Hero ads.
Use the methods we’ve tested & proven to help our clients rack up over 1.5 billion views & produce over $700 million in direct-tracked sales.
These are just some of the companies that have used our methods to sell hundreds of millions of dollars in products and services.
Squatty Potty
FiberFix
Bed Jet
Camp Chef
Poo-Pourri
Chatbooks
ClickFunnels
Lume
Purple Mattresses
Save The Storks
Vivint Home Automation
Zerorez
What if you could stop guessing and start following a proven formula for creating advertising that gets results? 

With Harmon Brothers University, you can.
Choose your learning track:
Meet Daniel.
Chief Creative Officer at Harmon Brothers, Lead HBU Instructor, and your Brother from another mother.
Daniel started his career in door-to-door sales and there amassed an arsenal of poop jokes the he never imagined would lead him to where he is today, but couldn't be happier to share his experience (poop jokes and all) with the students of Harmon Brothers University.

Having grown up on the potato fields of Idaho to become a featured speaker, award winner, and interviewee with Forbes, AdWeek, Traffic & Conversion, Social Media Marketing World, VidSummit, AdAge, The Webbys, American Advertising Federation, and more—Daniel has a unique perspective on creativity and advertising—and a track record that enables him to share his most valuable insights in an entertaining, personal, and helpful way uncommon in today's cutthroat world of entertainment and marketing.
Harmon Brothers University
EVERYTHING YOU NEED TO WRITE, FILM, EDIT & DISTRIBUTE ADS THAT SELL
Write Ads That Sell
Daniel Harmon goes in-depth with specific techniques that teach you everything it takes to write an ad that brands and sells.
  • ​How to research your customers, your competitors and your own product or service
  • How to capture the right concept
  • How to nail the proper sales structure
  •  How to polish and prepare the perfect script for production
  •  Why and how to conduct a writing retreat
  •  Get our writing formula, script template, actual script example
  •  Live 1-on-1 coaching and script feedback
  •  Private Facebook group access
By the end of the class, you’ll have a solid, well-tuned script ready for production that will not only sell, but will set the tone for future marketing initiatives and give you the knowledge, skills, and motivation to write an ad that sells.
EASY ADS THAT SELL
Learn The 15 Ad Formulas That Will Produce Sales Almost Instantly
Don’t waste your ad budget guessing. The Easy Ads That Sell Challenge is the perfect starting point for creating quick, cheap ads that drive serious results. You’ll learn:
  • ​How to research your customers, your competitors and nail the messaging for your own product or service
  • The Explainer Testimonial Ad Formula
  • The Customer Journey Ad Formula
  • The Tipping Point Ad Formula
  • The FAQ Video Ad Formula
  • The Litmus Test Ad Formula
  • + 10 more of our top-performing ad formulas
  • Private Facebook group access
PLUS GET THESE BONUSES:
  • ​Private Facebook Group Access
  • No monthly fees, lifetime access
  • 5 Workbooks
  • Email Templates, Talent Release Form, Research Document, and more!
By the end of the Easy Ads That Sell course, you’ll have 15+ solid ads—using the same formulas that have netted millions of dollars in sales for our own clients. These ads are easy and cheap to create, many can be done in just a couple of hours with info and footage you already have.

If you’re looking to boost your sales online, start here!
Harmon Brothers Easy Ads That Sell Challenge
Learn The 15 Ad Formulas That Will Produce Sales Almost Instantly
Don’t waste your time and money guessing. The Easy Ads That Sell Challenge is the perfect starting point for creating quick, cheap ads that drive serious results. You’ll learn:
  • ​Nail your messaging for your product or service
  • The Explainer Testimonial Ad Formula
  • The Customer Journey Ad Formula
  • The Tipping Point Ad Formula
  • The FAQ Video Ad Formula
  • The Litmus Test Ad Formula
  • + 10 more of our top-performing ad formulas
By the end of the Easy Ads That Sell course, you’ll have 15+ solid ads—using the same formulas that have netted millions of dollars in sales for our own clients. 

These ads are cheap and easy to create, many can be done in just a couple of hours for less than $200, and with info and footage you already have.
EATS Challenge Offering
If you’re looking to boost your online sales, extend the life of your creative assets, and generate results without breaking the bank, start here!
PLUS GET THESE BONUSES:
  • ​Private Facebook Group Access
  • No monthly fees, lifetime access
  • 5 Workbooks
  • Email Templates, Talent Release Form, Research Document, and more!
Harmon Brothers University Facebook Video Ads Course
14 Day Script Challenge + Launch Course Combo Pack
In this learning track, you'll create a conversion video ad, then launch it for maximum impact. Get step-by-step guidance through the entire process we use to write and launch ads.
Combining our two most popular courses, you’ll have everything you need to research and write a conversion video script, then launch your ad using the best practices for setting up Facebook campaigns, testing, email sequences, landing page and checkout design, upsells to increase your average order value, and more.
  • ​Learn our competitive research process to be sure you're nailing your messaging 
  • ​Learn our video structure—including a script template—to be sure you include all of the conversion-driving elements we include in every video to consistently drive results
  • Learn to illustrate the problem so well that customers want to pay you to solve it for them
  • Learn the 5 things you must include in your landing pages and how to display them (including templates)
  • Learn to boost conversion rates and order value with upsells, tuned checkouts, and email marketing sequences (with templates) 
  • Learn how to test your messaging and variations with Facebook so you can nail it, then scale it.
  • See how we set up our campaigns for the perfect launch
  • AND MORE - this is everything you need to create a conversion video that resonates with your buyers, then launch that video for max results.
Harmon Brothers 14 Day Script Challenge
Harmon Brothers Facebook Ads Launch Course
PLUS GET ALL THESE BONUSES:
  • ​Email Templates, Talent Release Forms, Research Documents, and more!
  • ​Private Facebook Group Access
  • No monthly fees or subscriptions
  • ​Lifetime Access
  • 24 Value-Packed, Editable Workbooks
Harmon Brothers University Courses Super Bundle
Create Harmon Brothers Style Video Ads That Brand and Sell
with the combo pack that has it all.
Get lifetime access to 4 complete courses that show you how to create Harmon Brothers Video Campaigns, film and edit the way we do, and add the right kind of comedy to make your ads perform like the best in the business.
  • ​Get the exact formulas & templates we use to write ads—and we’ll walk you through the process with an actual client. 
  • ​Learn how to build characters that will enable you to brand and sell for the long-term
  • Use our proven elements of comedy in Writing, Filming, and Editing to make your script engaging—generating lower ad costs and higher sales
  • Learn exactly how to cast, direct, film, and edit your ads for maximum performance
  • Learn to add motion graphics and animation to clarify and create more impact in your video 
  • AND MORE - this is everything you need to create a conversion video that resonates with your buyers, then launch that video for max results.
PLUS GET ALL THESE BONUSES:
  • ​Email Templates, Talent Release Forms, Research Documents, and more!
  • ​Private Facebook Group Access
  • No monthly fees or subscriptions
  • ​Lifetime Access
  • All workbooks, templates and formulas from all four courses
  • ​Mini-course: How to Conduct a Writing Retreat
How to Write and Run Facebook Video Ads - COURSE combo
Students who go through the Ad Essentials Track gain a valuable set of skills and are able to go from concept to launch using the same techniques we use at Harmon Brothers to create and launch videos for our own clients that drive serious results. 
  • ​Learn what to do in pre-production to get your script ready for filming—save thousands of dollars, hours of time and loads of frustration by starting right.
  • ​How to conduct your casting calls and select your actors to ensure the right fit for your brand and script.
  • ​Interacting with clients, getting the right cuts, and directing talent for maximum impact
  • How to approach one of the most critical parts of your production—editing—in order to ensure your ad catches and holds attention, then compels your viewer to act.
  • Whether your script calls for simple, straight-forward typography or heavy animation and motion graphics to support the concept, learn the ropes of pulling off post-production to push your video from 80% there to a polished, professional production that elevates your brand—and your bottom line. And that's not a butt joke.
PLUS GET THESE BONUSES:
  • ​Private Facebook Group Access
  • No monthly fees, lifetime access
  • 15 Workbooks
  • Funnel Wireframe Template, Upsell Wireframe Template, Email Templates, Talent Release Form, Research Tracking Document, and more!
Take your script from concept to reality using the exact techniques we've fine-tuned at Harmon Brothers to help sell over $300 million in product for our clients.
Here’s what our students are saying:
“A new product we brought to market is already selling twice as much as we projected due to what we learned in HBU.”
- Tyler Brickley -
CMO, McVay Solutions
HBU Super Bundle Student
Michael Jolley

“I really loved the 14-day Challenge and thought it was super helpful for creating a clear, compelling message that can sell my product. Kudos to the creators of the course! And I’m excited to buy the Super Bundle so I can make my next ad even better!”

– Michael Jolley, 14-Day Script Challenge

Jonathan Klingler

“We have just started running the first ad we made on the EATS course, applying campaign management strategies from The Launch Course. Within 48 hours we’ve experienced a 500% increase in website visitors and a 60% reduction in the Cost Per Sale in our primary Conversion Campaign. And we’ve still not had time to optimize. 

This stuff works!”

– Jonathan Klinger, Write & Run Facebook Video Ads

Marina Simon

I am mid the 14-day Challenge… Wow! Guys, what a fantastic course! Thank you, really a lot of great practical knowledge on marketing, knowing your avatar, and really creating something that is going to resonate with out ideal customer. Truly you are helping us to do the work we haven’t done and should have done since day one. Thank you so much!!! You deliver for sure!!!!

– Marina Simon, 14-Day Script Challenge

Alex Thompson

I’m an intern and have been going through the Launch course. Honestly, it’s the best course I’ve ever taken. Very relevant with a ton of really good information. a lot of courses don’t provide this kind of real, thorough value. Thanks!

– Alex Thompson, The Launch Course

Ben Anderson

I was blown away by how in-depth and comprehensive this course is. This is not only a course in script writing, but a course in entrepreneurship. Having just graduated with an MBA in marketing and entrepreneurship, I can say that The 14-day Scriptwriting Challenge is easily more enjoyable, insightful, and actionable than the majority of college business courses.

– Ben Anderson, 14-Day Script Challenge

EASY ADS THAT SELL
Learn The 15 Ad Formulas That Will Produce Sales Almost Instantly
Don’t waste your ad budget guessing. The Easy Ads That Sell Challenge is the perfect starting point for creating quick, cheap ads that drive serious results. You’ll learn:
  • ​How to research your customers, your competitors and nail the messaging for your own product or service
  • The Explainer Testimonial Ad Formula
  • The Customer Journey Ad Formula
  • The Tipping Point Ad Formula
  • The FAQ Video Ad Formula
  • The Litmus Test Ad Formula
  • + 10 more of our top-performing ad formulas
  • Private Facebook group access
PLUS GET THESE BONUSES:
  • ​Private Facebook Group Access
  • No monthly fees, lifetime access
  • 5 Workbooks
  • Email Templates, Talent Release Form, Research Document, and more!
By the end of the Easy Ads That Sell course, you’ll have 15+ solid ads—using the same formulas that have netted millions of dollars in sales for our own clients. These ads are easy and cheap to create, many can be done in just a couple of hours with info and footage you already have.

If you’re looking to boost your sales online, start here!
Looking for other Harmon Brothers University courses?
In order to ensure student success, certain course are sold only as a package or with pre-requisites. The following courses are available for purchase without bundling or pre-requisites:
In order to ensure student success, certain courses are sold only as a package or with pre-requisites. The following courses are only available as part of the Harmon Brothers University Super Bundle:
Harmon Brothers University Courses Super Bundle
Writing Creative Branded Ads
Film & Edits Ads That Sell
Make Your Ads Funny
If you’re looking for access to a specific course that you believe warrants an exception, please reach out to one of our HBU Student Liaisons by emailing community@harmonbrothers.com.
How to Write and Run Facebook Video Ads - COURSE combo
Students who go through the Ad Essentials Track gain a valuable set of skills and are able to go from concept to launch using the same techniques we use at Harmon Brothers to create and launch videos for our own clients that drive serious results. 
  • ​Learn what to do in pre-production to get your script ready for filming—save thousands of dollars, hours of time and loads of frustration by starting right.
  • ​How to conduct your casting calls and select your actors to ensure the right fit for your brand and script.
  • ​Interacting with clients, getting the right cuts, and directing talent for maximum impact
  • How to approach one of the most critical parts of your production—editing—in order to ensure your ad catches and holds attention, then compels your viewer to act.
  • Whether your script calls for simple, straight-forward typography or heavy animation and motion graphics to support the concept, learn the ropes of pulling off post-production to push your video from 80% there to a polished, professional production that elevates your brand—and your bottom line. And that's not a butt joke.
PLUS GET THESE BONUSES:
  • ​Private Facebook Group Access
  • No monthly fees, lifetime access
  • 15 Workbooks
  • Funnel Wireframe Template, Upsell Wireframe Template, Email Templates, Talent Release Form, Research Tracking Document, and more!
Take your script from concept to reality using the exact techniques we've fine-tuned at Harmon Brothers to help sell over $300 million in product for our clients.
Harmon Brothers University
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