Join Daniel Harmon along with Harmon Brothers ad buyers, copywriters, and funnel experts as we walk you through the exact steps we take in our web funnels and Facebook ad accounts to produce huge results with great creative. This is the behind-the-scenes magic that propels our advertising to success.

In this module, we'll give you the funnel (ad and web) framework that we use to plan our campaigns so that the important pieces get done ahead of time instead of appearing as a surprise the night before launch.

You'll get the tools (HB Key Phrase Review Google Sheet) to do the research you need to quickly identify the messages that you’ll pull from in creating tor ad copy along with our Avatar Profile form for recording the relevant info about your customer so that your ads are using all the right targeting.

Learn to craft the optimal landing page so the traffic your ad generates actually converts. Whether you’re collecting leads or selling products/services, your landing page is one of the most critical (and often overlooked) pieces in a successful ad campaign. You’ll get the wireframe we use to create landing pages that convert for our clients.

Once your customer has purchased, you're not done. This is where most companies actually make their money. Learn how to increase average order value, make it easy for people to buy, and give them a great experience once they do. This module walks you through all and—you guessed it—we give you the wireframe we use to provide more value every step of the way.

Then walk through the process of creating, installing and testing your Facebook pixel, setting up your Facebook Catalog, and get the checklist to make sure you're all set.

This module takes you through our pre-launch testing process. Get everything you need to know about how to create and test intros, audiences, thumbnails, and headlines. We don't launch an ad without testing into the best assets that will help our content to excel.

Where the rubber really hits the road, the Remarketing Module will walk you through creating assets that will help potential customers to overcome their concerns and become paying customers, you'll also go through the necessary steps to create at least 7 key retargeting audiences and the necessary campaigns for those audiences.

Get all of the information you need to create custom audiences, seed audiences, and user-defined audiences, then use our formulas to identify your key performance indicators and determine your budget.

You'll also work through aspect ratios, lengths, assembling the ad, creating the three key campaigns that we use to give our content the best footing for success.