THE LAUNCH COURSE
11 HOURS TO THE PERFECT LAUNCH
Make your business profitable! Dominate in...
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Website design
- Email marketing
- Facebook ad buying
“It’s everything I wish I had learned business school—in 10 hours.”
-Anna N.
-Anna N.
“Within 48 hours, we experienced a 500% INCREASE in website visitors. This stuff works!”
-Jonathan K.
-Jonathan K.
“Get this course! its going to 10x your business as long as you actually apply the information.”
-Sean W.
-Sean W.
CREATING YOUR AD IS STEP 1 OF THE EQUATION.
NEXT, YOU’LL NEED TO LAUNCH IT.
INTRODUCING:
In this course you’ll learn how to...
- Test your ads for maximum profit and how to use your ad spend to make your creative even better
- Set up your ad account the right way so that you can take advantage of Facebook's algorithms instead of constantly fighting against them.
- Create a landing page that converts—and how to test into even better conversion as time goes on
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Adopt the “funnel mentality” that gives our campaigns greater Reach, ROAS, ROI—and in turn—ensures you never have to rely on “virality.”
If you’re ready to build your super-brand with ads (or build super-brands for your clients), don't leave out one of the most important and overlooked aspects of a successful video campaign—the launch. Learn from the TENS OF MILLIONS of dollars we spend every year, and shortcut to your own success.
Why spend money on ads that aren’t working?
When only 42% of marketers say Facebook ads are working for them, yet companies are throwing tens of thousands of dollars per month, per week, or even per day at those same ads …
Something is off.
Even for the companies who are getting a return on their ad spend, it can feel like a guessing game.
Wondering, “Will this ad go viral?” is not an ad strategy, and it’s not how you make real, consistent money with ads.
Can I let you in on a little secret?
Very few of our ads at Harmon Brothers ever actually went viral.
Shocking from the team known for “viral” ads like Squatty Potty, Purple Mattress, and Chatbooks, right?
The truth is, on most of our ads, only about 20% of the views come from shares.
The other 80% of views come from the paid ad strategy behind the ad.
That’s because viral is not a good growth strategy. It’s like catching lightning in a bottle–it’s not predictable or sustainable.
CLICK TO WATCH VIDEO
This is great news for you!
Why?
Because you don’t have to wait for the planets to align to get a viral ad and make money.
You can learn the exact strategies used by our team to create and launch profitable ad campaigns. You can control whether or not your ads get seen and bring in sales.
For example, when we launched our Lumē Deodorant campaign, we FIRST tested different video ad thumbnails to find out which performed best.
The worst image got a 2.04% click through rate. The best image got a 8.87% click through rate.
That’s an increase of over 400%!
Ready for your best launch ever?
We created Launch Ads that Sell to give you a massive arsenal of tools to build a highly-successful ad campaign, without relying on virality. Screw viral.
This course is packed with the latest strategy and easy, step-by-step instructions to build your best campaign yet.
Launch Ads that Sell will teach you:
What You’re Going to Get
Over 15 hours of video instruction from Daniel Harmon & Team HB
Answers to all of your questions private Facebook Group
Feedback on your ads and assignments through the private Facebook Group
10 Editable Workbooks w/the exercises you need to apply what you learn
Lifetime access to the recordings to refresh your skills anytime
“THE LAUNCH COURSE”
includes lifetime access to:
10 COMPANION WORKBOOKS
These editable workbooks include prompts and exercises for actually putting everything you learn throughout the course into practice. They’re your guidebook and your knowledge repository to ensure you get the most out of the course.
VALUE: $599
10 KNOWLEDGE-PACKED MODULES of Hands-on Instruction
Join Daniel Harmon along with Harmon Brothers ad buyers, copywriters, and funnel experts as we walk you through the exact steps we take in our web funnels and Facebook ad accounts to produce huge results with great creative. This is the behind-the-scenes magic that propels our advertising to success.
VALUE: $2,997
MODULE 1
THE CUSTOMER SALES JOURNEY
In this module, we'll give you the funnel (ad and web) framework that we use to plan our campaigns so that the important pieces get done ahead of time instead of appearing as a surprise the night before launch.
MODULE 2
REsearching & defining your customer avatar
You'll get the tools (HB Key Phrase Review Google Sheet) to do the research you need to quickly identify the messages that you’ll pull from in creating tor ad copy along with our Avatar Profile form for recording the relevant info about your customer so that your ads are using all the right targeting.
MODULE 3
CREATING YOUR LANDING PAGE
Learn to craft the optimal landing page so the traffic your ad generates actually converts. Whether you’re collecting leads or selling products/services, your landing page is one of the most critical (and often overlooked) pieces in a successful ad campaign. You’ll get the wireframe we use to create landing pages that convert for our clients.
MODULE 4
UPSELLS, CHECKOUTS & THANK YOU PAGES
MODULE 5
The ROle and Power of Email
Get the low-down on everything you need to do to set up a killer email strategy—including:
- Set up an email campaign tool
- Integrate it with your landing page tool
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Create your segments or lists you'll use for your campaigns (All Subscribers, Abandoned Carts, Lead Magnets, New Customers, etc.)
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Set up your email templates, unsubscribe links & pages, etc.
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Write the content for your email series
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We'll make it easy for you by providing templates for the copy for each of your emails
MODULE 6
SETTING UP FACEBOOK & ANALYTICS
MODULE 7
Testing & Optimization
This module takes you through our pre-launch testing process. Get everything you need to know about how to create and test intros, audiences, thumbnails, and headlines. We don't launch an ad without testing into the best assets that will help our content to excel.
MODULE 8
REmarketing
Where the rubber really hits the road, the Remarketing Module will walk you through creating assets that will help potential customers to overcome their concerns and become paying customers, you'll also go through the necessary steps to create at least 7 key retargeting audiences and the necessary campaigns for those audiences.
MODULE 9
Setting up your Facebook Camapign
Get all of the information you need to create custom audiences, seed audiences, and user-defined audiences, then use our formulas to identify your key performance indicators and determine your budget.
You'll also work through aspect ratios, lengths, assembling the ad, creating the three key campaigns that we use to give our content the best footing for success.
MODULE 10
Hitting “Publish”
At this critical step, we walk you through checking and double checking every aspect of your campaign—so that you avoid all of the common mistakes and missteps that can doom campaigns right out of the gate.
You'll get our checklists for reviewing your campaigns, ads, audiences, landing page, upsell, and checkout process as well as your email drip & autoresponders, and analytics.
Then, we show you how to evaluate your funnel data and diagnose different aspects to know what's next for increasing conversions—and the effectiveness of your adpsend.
Total Value of This Course:
$3,596 VALUE
YOUR ONE-TIME OFFER: ONLY $499
Are you ready to stop dabbling and start producing results?
WHEN?
1X/WEEK FOR 10 WEEKS BEGINNING
AS SOON AS YOU ENROLL
AS SOON AS YOU ENROLL
- 10 1-1.5 hour sessions, watch on your own at any speed & refer back anytime.
- 1 Day Per Week. The course gives you 1 week to complete your homework before the next section is released.
- Homework each session. You'll have 1 week to complete each real-world assignment in your workbook. The next section is unlocked every 7 days.
WHERE?
STREAMING ONLINE – WATCH ON A DESKTOP, LAPTOP OR MOBILE DEVICE
- Participate in the private Harmon Brothers University Facebook Group where members of the HB team and students are collaborating to help each other.
- Join from anywhere on demand.
- Lifetime access to all sessions.
Value: $3,997
- “The Launch Course” Workbooks packed with hands-on exercises to guide you through setting up your campaigns, testing your ads, landing pages, emails—everything to launch, step-by-step, from prepping to completion.
Value: $297
- BONUS #1: Our “Foundational Funnel Framework” - this is the wireframe our landing pages start from including all of the elements we use to create landing pages that convert. Just plug in your info, then ship it off to design & development.
Value: $799
- BONUS #2: “Customer Avatar Worksheet”
Value: $149
Value: $499
TOTAL VALUE: $5,141
YOUR PRICE ONLY: $499
This course is for you if...
- You want to learn to do effective social ad buying for a video campaign—or you want to learn to do it better.
- We’ll be starting from the ground up so the course can take you from zero to hero—however, this course is also great for experienced ad buyers who want to learn Harmon Brother’s methods for video ad buying.
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You have the authority and ability to create variations of your video. If you created the video yourself, you should be good to go. If you hired someone else to do it for you, make sure you understand any contract terms and have the ability to create variations of the original video(s) you plan to buy ads for.
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You're willing to put in some work - this course works when you do. If you plan to purchase the course and get to it whenever you get to it, there are cheaper courses out there to procrastinate. But if you’re ready to put in the time, you’re going to see results.
This course is not for you if...
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“THE LAUNCH COURSE” TODAY
“THE LAUNCH COURSE” TODAY
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Price
$499
Contact Info
Billing Info
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Here’s What You're Going to Get
- Over 15 hours of Guided Instruction from Daniel Harmon and the experts at Harmon Brothers.
- “The Launch Course” Workbooks packed with hands-on exercises to guide you through everything we teach in the course.
- BONUS #1: Our “Foundational Funnel Framework” - this is the wireframe our landing pages start from including all of the elements we use to create landing pages that convert. Just plug in your info, then ship it off to design & development.
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BONUS #2: “Customer Avatar Worksheet”
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Lifetime Access to Recordings so you can come back again and again as you test and refine your process for maximum success.
Total Value $5,141
Your Investment Only: $499
Frequently Asked Questions
Q: How is this different than your Easy Ads that Sell course?
A: This course (Launch Ads That Sell) specifically focuses on testing and launching video ads using paid social media. We have other courses, such as Easy Ads That Sell, that go into creating ads, using comedy, writing video scripts, etc. if you’re in to that sort of thing.
Q: Will this course teach me how to buy ads on every social media platform?
A: No. We start our launches on Facebook for a reason (because it works when done right)—and that’s the platform we’ll focus on in the ad buying section of this course. The principles and strategies can then be expanded on. As Paul Ahlstrom says, “Nail it, then scale it.” We'll show you how to nail it on Facebook, then you’ll use other platforms as you continue to scale.
Q: How much is the course?
A: Regular price is $950, we're currently offering a promotional price of $499 (nearly half-off for a limited time). If the price feels like too big an investment, it probably isn’t for you. This course, even at full price, costs less than a few day’s worth of ad spend and can save you from wasting thousands—even hundreds of thousands—of dollars in ad spend over the life of your campaign.
This course was designed for advertisers, marketers, and entrepreneurs to help them learn tools of testing and launching optimized video ads that produce results. There are no guarantees and your returns will be based on a variety of factors including your product, your creative, your budget, your ability to implement what we teach, as well as market forces outside of our control. However, if you follow the principles and formats we teach, your work should* easily return many times the price of the course.
* This is not a guarantee and your results will vary depending on your experience, your product, market conditions and other factors outside of our control.
Q: Do you offer courses for an entire company?
A: Great question. Please reach out to us at community@harmonbrothers.com to tell us about your specific needs.
Copyright 2020. Harmon Brothers, LLC. - All Rights Reserved.