HOW TO WRITE & RUN
FACEBOOK
VIDEO ADS
COURSE BUNDLE
This course bundle will give you everything you need to write a conversion video script, then you’ll use our launch strategies to take your ads further, faster. This track combines our two most popular courses to give you all the skills you need from start to launch.
Watch the first module (one hour) of our
“Write & Run Facebook Video Ads” bundle for free:
“Write & Run Facebook Video Ads” bundle for free:
Click PLAY above to start watching FREE.
If you’re ready to build your super-brand with ads (or build super-brands for your clients), How to Write and Run Facebook Video Ads from Harmon Brothers University will take you from blank page to launched ad with the exact same process we use. Learn from the TENS OF MILLIONS of dollars we spend every year, and shortcut to your own success.
What You’re Going to Get
Over 40 hours of video instruction from Daniel Harmon & Team HB
Answers to all of your questions private Facebook Group
Feedback on your ads and assignments through the private Facebook Group
24 Editable Workbooks w/the exercises you need to apply what you learn
Checklists, templates, and more to help you implement what you learn
Lifetime access to the lessons to refresh your skills anytime
THE WRITE AND RUN FACEBOOK VIDEO ADS COURSE BUNDLE INCLUDES:
In the 14 Day Script Challenge, we’re giving you:
- Daily video lessons that walk you through researching, writing, and polishing each section of your own effective video script.
- Daily behind-the-scenes access into our process as we collaborate, generate ideas, and problem solve on a real client's video. Watching the process will give you all the tools you need to tackle your own script.
- Practical, hands-on workbook exercises to help you get your script DONE quickly and effectively. (The included workbook is over 50 pages and is form-fillable so you can easily keep track of all of your work and refer back to it without searching through papers or a notebook.)
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AND SO MUCH MORE...
DAY 1
THE HARMON BROTHERS STRUCTURE
On Day 1, Daniel will let you in on the secret structure we use for every Harmon Brothers ad to make sure it sells. You'll also outline your first rough script for your product.
DAYS 2–7
We’ll walk you through each piece of research, testing, and brainstorming we use on our own ads, to make sure you’re targeting the RIGHT market with the RIGHT ad concept.
DAYS 8–12
BUILDING THE SALE
In days 8—12, we’ll take a deep dive into each piece of the structure that has made Harmon Brothers’ ads so effective, and you’ll get a chance to add these pieces to your own script. We’ll give you the tricks and tools you need to build the sale, and have customers asking to buy!
DAYS 13–14
WRITING (AND REFINING) YOUR SCRIPT
- Exactly what to A/B test for maximum impact, so you can make small changes that bring in larger dollar amounts.
- How to create a landing page that converts, and the exact tests to run for even better conversion over time.
- The “funnel mentality” to give your campaigns better Reach, ROAS, and ROI...and ensure you never have to rely on “virality.”
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How to set up your account to take advantage of Facebook’s algorithms, instead of constantly fighting against them.
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The right emails to send at the right time, to support your ad campaigns and achieve even more sales and repeat buyers.
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AND SO MUCH MORE...
The Launch Course is Harmon Brother’s most-requested course ever.
10 Knowledge-Packed Modules of Hands-on Instruction
10 editable workbooks for actually putting everything you learn throughout the course into practice.
MODULE 1
THE FULL FUNNEL OVERVIEW
In this module, we’ll give you the funnel (advertising and web) framework that we use to plan our campaigns so that the important pieces get done ahead of time instead of appearing as a surprise the night before launch.
MODULE 2
RESEARCHING & DEFINING YOUR CUSTOMER AVATAR
You'll get the tools (HB Key Phrase Review Google Sheet) to do the research you need to quickly identify the messages that you’ll pull from in creating tor ad copy along with our Avatar Profile form for recording the relevant info about your customer so that your ads are using all the right targeting.
MODULE 3
CREATING YOUR LANDING PAGE
Learn to craft the optimal landing page so the traffic your ad generates actually converts. Whether you’re collecting leads or selling products/services, your landing page is one of the most critical (and often overlooked) pieces in a successful ad campaign. You’ll get the wireframe we use to create landing pages that convert for our clients.
MODULE 4
UPSELLS, CHECKOUTS & THANK YOU PAGES
Once your customer has purchased, you're not done. This is where most companies actually make their money. Learn how to increase average order value, make it easy for people to buy, and give them a great experience once they do. This module walks you through all and—you guessed it—we give you the wireframe we use to provide more value every step of the way.
MODULE 5
DEVELOPING YOUR EMAIL STRATEGY
Get the low-down on everything you need to do to set up a killer email strategy—including:
- Set up an email campaign tool
- Integrate it with your landing page tool
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Create your segments or lists you'll use for your campaigns (All Subscribers, Abandoned Carts, Lead Magnets, New Customers, etc.)
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Set up your email templates, unsubscribe links & pages, etc.
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Write the content for your email series
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We'll make it easy for you by providing templates for the copy for each of your emails
MODULE 6
SETTING UP FACEBOOK & ANALYTICS
Module 6 helps you get your Google Analytics set up for success—see exactly what’s going on with your landing pages, emails, and ads. Then, learn how we set up Facebook ads account, business page, and business manager for long term success.
Then walk through the process of creating, installing and testing your Facebook pixel, setting up your Facebook Catalog, and get the checklist to make sure you're all set.
MODULE 7
TESTING & OPTIMIZATION
This module takes you through our pre-launch testing process. Get everything you need to know about how to create and test intros, audiences, thumbnails, and headlines. We don't launch an ad without testing into the best assets that will help our content to excel.
MODULE 8
ROCK-SOLID REMARKETING
Where the rubber really hits the road, the Remarketing Module will walk you through creating assets that will help potential customers to overcome their concerns and become paying customers, you'll also go through the necessary steps to create at least 7 key retargeting audiences and the necessary campaigns for those audiences.
MODULE 9
SETTING UP YOUR FACEBOOK CAMAPIGN
Get all of the information you need to create custom audiences, seed audiences, and user-defined audiences, then use our formulas to identify your key performance indicators and determine your budget.
You’ll also work through aspect ratios, lengths, assembling the ad, creating the three key campaigns that we use to give our content the best footing for success.
MODULE 10
HITTING “PUBLISH”
At this critical step, we walk you through checking and double checking every aspect of your campaign—so that you avoid all of the common mistakes and missteps that can doom campaigns right out of the gate.
You'll get our checklists for reviewing your campaigns, ads, audiences, landing page, upsell, and checkout process as well as your email drip & autoresponders, and analytics.
Our students have seen incredible results from the strategies we cover in How to Write and Run Facebook Video Ads.
These are just a few:
Adrian raised over $42,000 on Kickstarter with his video budget of just $400
(which included building the set, plus pizza and drinks for the video crew)
Check out what he had to say:
“I likely would not have gotten that kind of exposure with my really cruddy pre-Harmon ad, so thanks a ton!”
“Anyone who hasn't taken the plunge yet, do the homework and get yourself some results.”
“Anyone who hasn't taken the plunge yet, do the homework and get yourself some results.”
Jake shot an ad with less than $5,000 and brought in over $300,000 in sales—with the ad running for just a few months.
Yes, $300K+ from a $5k budget!
Check out what Jake had to say:
“The videos been responsible for about 300,000 in sales...it's actually only run for about three months because they haven't been able to keep up with inventory.”
“It's getting about 400% return on ad spend.”
“It's getting about 400% return on ad spend.”
Sean raised $259,951 on Kickstarter selling easy-to-clean drinking straws.
And they still have orders coming in.
Check out what Sean had to say:
“HBU was a huge help in making it happen. Super grateful for your amazing program.”
He beat his Kickstarter goal by over 21x!
He beat his Kickstarter goal by over 21x!
Are you ready to stop dabbling and start producing results?
Purchase the courses separately if you prefer:
Or get the course combo for just $597!
(a savings of nearly $100 off)
JOIN
WRITE & RUN FACEBOOK VIDEO ADS TODAY
WRITE & RUN FACEBOOK VIDEO ADS TODAY
& SAVE ~$100
Item
Price
$597
Contact Info
Billing Info
CUSTOM JAVASCRIPT / HTML
Here’s What You're Going to Get
- Our two most popular courses—the 14 Day Script Challenge and the Launch Course, bundled together to give you everything you need to write an ad that drives results.
- Over 30 hours of Guided Instruction from Daniel Harmon and the experts at Harmon Brothers.
- 24 Workbooks packed with hands-on exercises to guide you through everything we teach in the course.
- BONUS #1: Our “Foundational Funnel Framework” - this is the wireframe our landing pages start from including all of the elements we use to create landing pages that convert. Just plug in your info, then ship it off to design & development.
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BONUS #2: “Customer Avatar Worksheet”
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Lifetime Access to Recordings so you can come back again and again as you test and refine your process for maximum success.
Total Value $5,141
Your Investment Only: $597
Frequently Asked Questions
Q: How is this different than your Easy Ads that Sell or Writing Creative Branded Ads courses?
A: This track (How to Write and Run Facebook Video Ads) specifically focuses on creating a conversion video ad, and then testing and launching that ad using paid social media. We have other courses that go into creating "Hero Ads" using comedy, world-building, etc. Those ads are generally more expensive to produce and How to Write and Run Facebook Video Ads is the perfect fit for most companies looking to bring in sales with effective sales videos before they're ready to spend big dollars on ads that brand in addition to selling.
Q: Will this course teach me how to buy ads on every social media platform?
A: No. We start our launches on Facebook for a reason (because it works when done right)—and that’s the platform we’ll focus on in the ad buying section of this course. The principles and strategies can then be expanded on. As Paul Ahlstrom says, “Nail it, then scale it.” We'll show you how to nail it on Facebook, then you’ll use other platforms as you continue to scale.
Q: How much are the courses?
A: Regular price for the two courses included in this track is $699, we're currently offering a promotional price of $597 for a limited time. If the price feels like too big an investment, it probably isn’t for you. This course, even at full price, costs less than a few day’s worth of ad spend and can save you from wasting thousands—even hundreds of thousands—of dollars in ad spend over the life of your campaign.
This course was designed for advertisers, marketers, and entrepreneurs to help them learn tools of writing, testing, and launching optimized video ads that produce results. There are no guarantees and your returns will be based on a variety of factors including your product, your creative, your budget, your ability to implement what we teach, as well as market forces outside of our control. However, if you follow the principles and formats we teach, your work should* easily return many times the price of the course.
* This is not a guarantee and your results will vary depending on your experience, your product, market conditions and other factors outside of our control.
Q: Do you offer courses for an entire company?
A: Great question. Please reach out to us at community@harmonbrothers.com to tell us about your specific needs.
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