Very few of our ads at Harmon Brothers ever actually go viral.
Shocking from the team known for “viral” ads like Squatty Potty, Purple Mattress, and Chatbooks, right?
The truth is, on most of our ads, only about 20% of the views come from shares.
The other 80% of views come from the paid ad strategy behind the ad.
That’s because viral is not a good growth strategy. It’s like catching lightning in a bottle–it’s neither predictable nor sustainable.
That’s why we constantly say “SCREW VIRAL.” Instead, we’re going to teach you to write and launch a campaign so good that it doesn’t have to be viral—and it will get you better results.