Harmon Brothers University - How To Make Your Ads Funny

HOW TO MAKE YOUR ADS FUNNY

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LEARN THE SECRETS OF USING HUMOR TO BUILD BRANDS & GENERATE HUGE SALES

Avoid the pitfalls of “bad jokes” and learn to write, film, and edit “funny”—so you can capture more eyeballs, generate more laughs, and see more sales.

How to Make Your Ads Funny is a 3-part course that will take your ads from kinda punny to seriously funny.

Join Daniel Harmon, Chief Creative Officer at Harmon Brothers as he pulls no punches in laying out the secrets to creating funny, memorable, and shareable ads.

ENROLL NOW $297 CLOSES SOON!

Don't wait- enrollment for this course is only open a few times each year.

humor IS the key to better branding, more views, and more sales.

If you’re a business owner, advertiser, or marketer, you know that it’s harder than EVER to stand out from your competition.

Why?

Because people are bombarded by between 4,000-10,000 marketing messages each day.

They’re tired of being force-fed “salesy” ads that give them nothing in return, so they tune out, get distracted, and don’t listen to your message.

Boring ads aren’t necessarily a problem if you love wasting advertising dollars (or hate humanity).

What? You’re not a billion dollar company?

That’s why you need to be able to understand and leverage the most powerful weapon that advertisers have ever used.

HUMOR.

It’s like steroids for advertising. Except it doesn’t screw with your fertility.

Humor can help you win the fight for customer’s attention.

Imagine if you could…

Inject effective humor into your advertising
Create funny ads that people share with their friends
Hear new customers tell you that they saw your ad and purchased BECAUSE your ad made them laugh
Watch almost any TV show or Movie, and immediately recognize the comedic tools that are being used, then use them for your own ads?

Those are just a few of the things that this course, HOW TO MAKE YOUR ADS FUNNY, will do for you.

ENROLL NOW $297 LIMITED ENROLLMENT - LIFETIME ACCESS

A WORD OF CAUTION - this course won’t ruin humor for you, but it will cause you to watch comedy through a different lens.

Why?

Because you’ll finally understand the strategies, techniques, and tools that professionals use to generate laughs.

In the wrong hands, this knowledge could be extremely dangerous. (Putin wanted to access this course, but for obvious reasons, we declined).

In the right hands (hopefully yours) this course could be life changing.

DON'T WAIT - ENROLLMENT CLOSES SOON ENROLL NOW - $297 - SINGLE PAYMENT, LIFETIME ACCESS

What's In The Course?

Over 3.5 hours of concise, actionable video content
Over 70 digestible videos that will explain and breakdown comedic tools you can use to write, direct, and edit funny ads.
3 actionable workbooks with exercises for strengthening your comedy chops in the writing, filming, and editing phases of your ad.
Membership to the exclusive Harmon Brothers University Facebook Group for personalized braintrust feedback on your content (we’ve had students say this alone is worth $3k to them)
FREE BONUS COMING SOON: 500 page joke bank that classifies jokes into 70+ categories from our lead writer, Dave Vance (Squatty Potty, FiberFix, Purple).

ENROLL NOW $297 ENROLLMENT CLOSES SOON!

THIS COURSE IS FOR YOU IF…

You love watching funny ads (i.e. the Super Bowl ads are more important than the game)
You struggle to add humor to your own ads
You want to leverage the same techniques that billion dollar brands use to make their ads funny (think Budweiser, Geico, State Farm, etc).
You’ve created “funny” video ads that only get pity-laughs
You believe that your brand or product needs to be funny, but you have no idea where to start
You hate bad ads that try too hard to be funny and end up being gross, distracting, or just simply not funny
You know that comedy is valuable for advertising, but the only thing funny about you is that you graduated with a degree in accounting (we're looking at you, Dave S.)
You want to make your video ads funnier but just don’t know how
You believe that COMEDY is something that can be LEARNED

I'M IN, LET’S DO THIS $297 LIFETIME ACCESS

THIS COURSE IS NOT FOR YOU IF…

You already have too many customers, too many sales. Successes can be rough, right?
You hate laughter, joy, and orphans.
Think that “funny” is something you’re born with, and can’t be learned
You’re not interested in marketing or advertising. Why did you even come to this site?
You have credit card debt (take care of that first before purchasing this course)
You’re wanting a step by step method to writing an entire ad that sells (this course is focused on how to use comedy in ads - but we do have other courses for that here).

ENROLL NOW $297 ENROLLMENT CLOSES SOON!

“Hysterical, fresh, brilliant advertising. The power to laugh together reminds us of the good things we share and makes our world brighter!”

Kim Elison

Write Ads That Sell Student

WHAT THIS COURSE IS NOT

This is not a bootcamp for doing great comedy. It’s a guide for using the funny you already have to make an ad that actually sells. (If you don’t think you’re funny, don’t worry. We’ll get to that).

Second, this is not a course to teach you how to make a “viral video.” Viral is like catching lightning in a bottle. It’s incredibly hard to do and equally shocking when you do it. So take the pressure off yourself.

What you will learn to make is a video script that sells. And that beats viral every. single. time.

APPLY NOW!

FREQUENTLY ASKED QUESTIONS

Q: Will this teach me how to sell?

A: No but it will teach you the elements of writing, filming, and editing ads that use humor—and in our experience, that aids the selling process.

Q: How much is the course?

A: For a limited time, this course is $297. If that feels like a big investment, it probably isn’t for you. This was designed for advertisers, marketers, and entrepreneurs to help them learn tools of comedy to make funnier ads. If you’ve ever made an ad before, you know how expensive it can get. This small investment can help you take your ads from “at least my Mom thinks it’s funny” to “this ad is hilarious, I have to send it to my friend.”

Q: How is this different from Write Ads that Sell?

A: Write Ads that Sell teaches the Harmon Brothers 7 step formula and the exact process we use for writing an ad that sells. Make Your Ads Funny is 100% focused on tools and techniques for injecting humor into your ads. (We seriously don’t cover any persuasion in this specific course)

Q: Do you offer courses for an entire company?

A: Great question. Please reach out to us at community@harmonbrothers.com to tell us about your specific needs.

Q: Why can’t I learn this from your book?

A: The book, From Poop to Gold, tells the story of our origins as a company, our 3 Pillars of Creative Success, and the clients that we've worked with to overcome obstacles and disrupt the world of advertising.

There are a lot of different books about comedy. However, there’s nothing that we’ve found that covers how to use comedic tools when writing, filming, and editing an ad. That’s why we created this specific course.

ENROLL NOW $297 ENROLLMENT CLOSES SOON!

A $21,000+ VALUE

25 Knowledge-Packed Videos

The course is broken out into three sections, each with a number of videos that provide digestable chunks of knowledge—and specific actions for you to take as the course guides you through the process of writing an ad that sells.

VALUE: $7,899

3 WORKBOOKS

The three workbook downloads provide recaps of each section, additional resources, links, and homework assignments that will enable you to get the most out of the course—and finish with a script that will be tuned for selling and ready for production.

VALUE: $479

SCRIPT TEMPLATE & EXAMPLE

Not only are we providing you with the exact script template that we use on nearly every project we create—we're providing you with the actual script we wrote for one of our most famous campaigns, you'll see how we used the template and how to use it on your campaign. Did we mention we're not holding anything back?

VALUE: $5,749

15 Minute Script Consultation

SPECIFIC & TAILORED FEEDBACK ON YOUR SCRIPT

Within 60 days of enrollment and once you've completed your script, you'll book a call with a Harmon Brothers team member to go over your script in detail, get candid and specific feedback, and get answers to your top burning questions—let's make your script the best it can be.

VALUE: $1,250

ACCESS TO THE PRIVATE HARMON BROTHERS UNIVERSITY FACEBOOK COMMUNITY

Join like-minded & dedicated entrepreneurs, writers, marketers, small businesses and creatives. Network, share your work, see examples, get feedback, support, and keep up to date on the latest.

VALUE: $599

FEEDBACK & GUIDANCE FROM DANIEL HARMON & TEAM HB

That's right—we're dedicated to helping you succeed. We intentionally keep our class sizes small so that we have time to answer your questions and offer guidance on your journey. In addition to our private Facebook group, Daniel and team will be responding to your messages & emails personally to help guide you through the course.

VALUE: $5,000 per hour

PLUS – GET THESE FREE BONUSES

BONUS: Extensive coverage of an ACTUAL WRITING RETREAT from start to finish

For the first time ever, go behind the scenes with Harmon Brothers and a client as you watch an actual writing retreat unfold. From script presentations, to client reactions and feedback, to the steps we take to select the winning script and turn it in to a finished piece—you'll see exactly how we do it.

VALUE: $499

BONUS: writing retreat how-to lesson

As a companion to our behind-the-scenes writing retreat bonus video, this lesson breaks down our process for ensuring the success of the writing phase & shows you the exact steps we take to plan and conduct one of the most important pieces of our writing process—and how we come out the other side with a finalized script.

VALUE: $599

BONUS: VIDEOS OF DANIEL RESPONDING LIVE TO COMMONLY ASKED QUESTIONS

Culled from 6 exclusive bootcamp sessions conducted earlier this year with entrepreneurs, production companies, writers, and marketers, Daniel responds live to some great questions that you may have had yourself. Daniel's on-the-fly responses provide valuable insight and help dig deeper into how the principles of Write Ads That Sell apply to any product or service you might be trying to sell.

VALUE: $399

TOTAL VALUE OF THIS COURSE: $21,223

We've had companies offer us six figures for consulting. Daniel's consultation fee alone is $5,000/hour. But we're giving a limited number of students over $18,000 off for a limited time.

~~$21,223~~

JUST $2,999

or 12 payments of $299.

As students graduate the course, we will likely open enrollment eventually—but it is unlikely that it will be offered at this low price ever again.

APPLY NOW!

NOT SURE IF HARMON BROTHERS' METHODS WILL WORK FOR YOUR BUSINESS?

In "Write Ads That Sell," we share the exact techniques we used to generate these results:

A Startup (at the time) Mattress Company

Grew revenue from $0 to over $ 100 million run rate in 14 months
Generated over 400 million views (and counting)
Successfully marketed a $1,000 hero product online that is taking the entire mattress industry by storm

A Mobile App For Bringing Photos to Life

Campaign paid for itself within 72 hours
Increased annual revenue by 250% in less than 3 months
Lowered customer CPA by 40%

A Toilet Stool For Better Stools

Grew annual revenue from $5 million to over $30 million in 18 months
Increased online sales by 600%+
Increased retail sales by 400%+
Accumulated over 1.5 million Facebook shares

A Grill & Smoker Sent From Heaven

Increased monthly online sales volume by 50x
Catapulted a brand new product into the center of the grill & smoker market
Produced results so quickly it required a restructuring of the supply chain

THESE RESULTS ARE NOT DUMB LUCK

They're the result of a process that has proven time and again to convert like no other type of advertising—in terms of brand recognition, return on ad spend, and overall sales.

This training will give you the tools you need to create ads that sell—and it will teach you the exact methods we use to achieve these results on a consistent basis.

But don't wait! Our last course sold out in 2 hours. When enrollment opens, you'll need to be quick. If you don't apply now, you will not be notified when registration opens.

APPLY NOW!

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